ARTWELL BY NELSON LINE

During my time at Nelson Line, I had the honor of helping create and establish the Artwell brand and its product line for retail distribution. Artwell was developed to present fine art in a new and accessible way through stationery cards, calendars, and other products.

The Artwell calendar collection will launch in stores by the end of 2026, with distribution through major retailers, including Barnes & Noble, ahead of the 2027 calendar season. I had the privilege of designing the official catalog for retail and wholesale buyers, featuring more than 35 unique calendar titles.